Why is professional positioning on Google so important?

The online marketing market is booming. Inquiries to the Google search engine are also becoming increasingly detailed.

How can you optimally position your company homepage on Google so that you can achieve top positions on the first search page as far as possible without additional costs through Google Adwords?

What is Google Adwords?

With Google Adwords, Google offers every business partner the opportunity to place their ad in such a way that it always takes first place among paid ads. However, this can be an expensive pleasure. Similar to Ebay, you "auction" the leading position, at least for the moment. However, your competitors have the opportunity to push your bid down with a higher bid at any time. To get back to the top, you have to outbid them again.

We offer you the opportunity to be displayed as high up as possible in the unpaid ads on search page 1. How do we do that?

Getting to the top of Google search page 1 is not magic, but hard work. To achieve this positioning, many small steps have to be taken, which then together result in this positioning.

This also includes many entries that you should make yourself on Google. For example, an informative MyBusiness entry or a link from Google to your company homepage. You need a Google account that is as informative as possible, i.e. a lot of your own data and pictures, if possible. All of these are small building blocks that Google appreciates by giving you "plus points" that can be advantageous for your positioning.

There are other steps you can take with your homepage, which we will then integrate for you accordingly. We know what to do, but we are also happy to take over the above-mentioned Google entries for you.

Advantage for you: Positioning costs you (almost) nothing.

Disadvantage: It may take longer for positioning because everything has to be re-indexed according to the Google routine and only then will the corresponding changes become visible.

But be careful:

There are now also expensive paid entries in the Google MyBusiness entries. If you are not found among the first three entries, you will no longer be "noticed". However, one of the first three positions on Google MyBusiness can also be achieved without any financial outlay.

It is also important that you use Google Analytics for your website. You should not underestimate the effect of Google Analytics. It also provides you with important information about the behavior of your customers who have been on your website.

Your Google MyBusiness Listing:

Every website owner should create a Google MyBusiness listing for their business. If you have not created a Google MyBusiness listing yourself, Google may create one for you without asking.

What data does Google use for this? Google gets its information from all the data it can find about you. For example, this data is used from social networks or other internet sources. This may not always be advantageous for you and your business.

How can you tell if Google has "gone it alone"? Where you would normally see photos of your business, Google shows a map.

It is better to create a Google MyBusiness listing yourself or have one created by a professional. However, there are a few things you should be aware of. For example, you should be the owner of the listing. Be careful with offers from companies like the Yellow Pages, as you may be charged exorbitant fees without becoming the owner of these offers. These are offers on a rental basis that are no longer available to you after the end of the contract. We work differently here. We create these listings and you are the owner!

You should also not publish any incorrect entries in your Google MyBusiness listing. This can have fatal consequences for you and your business. We correct any possible errors so that you always have an optimal Google MyBusiness listing on the internet. You should describe your company's photos, address, opening hours, phone number, services, and products to your users. Any promotions you use for advertising purposes should also be clearly listed.

You can find our Google MyBusiness listing here.

Brand new: Worldsoft AG has developed a widget that makes it easier for your customers to rate you and your business. It works like the entire Localboost system, provider-independent, and can be integrated with a simple command line. If you wish, we can take care of everything to do with LocalBoost for you, so you don't have to spend even more time on your advertising.

We don't make promises we can't keep. That's why we continue to work with technologies that will optimally position your website on Google.

With our full-service offering, we provide you with a complete package for your website.

We are aware of the promises made by other competitors to use "super techniques" to establish websites at the top of Google. However, these promises are often empty or involve illegal tricks. In both cases, the website operators are the ones who bear the responsibility. In case of doubt, you will be banned by Google.

We do things differently and it works!

We would be happy to take a look at your website to see if it meets the current requirements of the modern internet and whether your company website can be extended for mobile devices.

At the end of this page, we have embedded external scripts to demonstrate that the new, modern Worldsoft Site Wizard can also handle external scripts and display them optimally. We know that many websites have integrated individual scripts.

Two ways to optimize your website for Google:

Another way to increase brand awareness is to advertise on Facebook. Distribution is inexpensive and you can reach a large number of users. Contact us, we will be happy to help you.

Social media advertising
is just as important as advertising on and with the Google search engine.

Hardly a day goes by without chambers of industry and commerce, chambers of crafts, business associations and the media reporting on the necessity of a Facebook presence.

Internet World Business published a recent study on the effectiveness of marketing measures on Facebook with the result: "If German SMEs are present with a company page, this contributes to their economic success". Whoever ignores Facebook today is giving away potential customers.

What are the advantages for you?

With social media advertising, you can reach a large number of potential customers for your company free of charge. Present yourself with up-to-date news, promotions or discounts. Publish pictures of new products in a short and concise way.

Here you can find our Facebook post.