Why is professional positioning on Google so important?

The online marketing market is booming. Search queries on Google are also becoming more detailed.

How can you place your company's homepage optimally on Google, so that you can reach the top positions, preferably on the first search page, even without additional costs through Google Adwords?

What are Google Adwords?

Google Adwords offers businesses the opportunity to place their ads in the top position of the paid ads by making a financial commitment. However, this can be an expensive endeavor. Similar to eBay, you "bid" for the leading position, at least for the moment. Your competitors always have the opportunity to push down your bid by bidding higher. To get back to the top, you have to outbid them again.

We offer you the opportunity to be displayed as high as possible in the unpaid ads on page 1 of the search results. How do we do that?

Ranking as high as possible on page 1 of Google is no magic, but it takes hard work. To achieve this ranking, many small steps must be taken, which together result in this ranking.

This also includes many entries that you should do yourself on your own Google account. For example, a comprehensive MyBusiness entry or a link from Google to your company website. You need a comprehensive Google account, which means many of your own data and images, if possible. All of these are small building blocks that Google appreciates by giving you "bonus points" that can be beneficial for your ranking.

Other steps can be taken with your website, which we will then implement for you accordingly. We know what to do, but we are also happy to take over the above-mentioned Google entries for you.

Benefit for you: The ranking costs you (almost) nothing.

Disadvantage: It can take longer to rank because everything has to be re-indexed according to the Google routine and only then will the corresponding changes be visible.

But be careful:

There are now also expensive paid listings in Google MyBusiness entries. Anyone who is not found in the first three entries will no longer be "noticed". However, it is also possible to achieve one of the first three positions in Google MyBusiness without financial investment.

In addition, it is important that you use Google Analytics for your website. You should not underestimate the effect of Google Analytics. You will also receive important information about the behavior of your customers who have visited your website.

Your Google MyBusiness Listing:

Every website owner should create a Google MyBusiness listing for their business. If you haven't created a Google MyBusiness listing yourself, it's possible that Google will create one for you without your permission.

What data does Google use to create these listings? Google gathers information from all the data it can find about you, including data from social media and other online sources. This information may not always be accurate or up-to-date, and it may not be accurate for your business.

How can you tell if Google has created a listing for your business? If there are no photos of your business, Google will display a map in its place.

It's best to create your own Google MyBusiness listing or have it created by a professional. However, there are a few things to keep in mind. For example, you should always be the owner of the listing. Beware of offers from companies like the Yellow Pages, as they may charge you exorbitant fees without giving you ownership of the listing. These listings are often offered on a rental basis, and they will not be available to you after your contract expires.

Our work is different. We create listings for you, and you are the owner!

You should not publish any incorrect entries on Google MyBusiness. This can have fatal consequences for you and your business. We correct any possible errors so that you always have an optimal Google MyBusiness listing on the internet. You should describe photos of your business, your address, your opening hours, your phone number, your services, but also your products for your users. Even actions that you use for advertising purposes should be clearly listed. You can find our Google MyBusiness listing here.

We promise nothing we can't deliver. That's why we still work with technologies that position your website optimally on Google.

With our full-service offering, we offer you a complete package for your website.

We are familiar with the promises of other competitors to establish pages at the top of Google with "super techniques". But sometimes they are either bluffs or not so legal tricks are used. In both cases, the operators are the ones who have to bear the responsibility. In case of doubt, you will be blocked by Google.

We do it differently and it works!

We are also happy to take a look at your website to see if it meets the requirements of the modern internet and if your digital online window is mobile optimized.

We have included external scripts on this page at the end to demonstrate that the new modern Worldsoft Site Wizard can also handle external scripts and display them optimally. We know that many websites have embedded individual scripts.

There are two ways to optimize your website for Google:

Another way to make your company more well-known is to advertise on Facebook. The reach is cost-effective and you reach quite a few users. Contact us, we will be happy to help you.

Social Media Advertising

Social media advertising is just as important as advertising on and with the search engine Google.

It is rare that a day goes by without chambers of commerce, trade associations, and the media reporting on the need for a Facebook presence.

Internet World Business published a recent study on the effectiveness of marketing measures on Facebook with the conclusion: "If German SMEs are present with a company page, it contributes to their economic success." Anyone who ignores Facebook today is giving away potential customers.

What are the benefits for you?

With social media advertising, you can reach a large number of potential customers for your business for free. Present yourself with up-to-date news, promotions, or discounts. Publish pictures of new products quickly.

Here you can find our Facebook entry.